Exploring amigo's debut as a new Telecom player driven by a Web and Mobile digital-first experience and powerful design.
Background
On the verge of entering the telecom market, amigo reached out to Pixelmatters with a clear mission: to help create and design a new product and user experience from the ground up, setting the stage for their market launch.
Challenge
The main focus was guaranteeing that amigo provided an intuitive user experience, complemented by a clear interface, both on the Website and the Mobile App.
It was essential for Pixelmatters to distill amigo's extensive market research into a clear direction, transform it into a digital product with its distinctive identity.
Crafting amigo's digital identity
Creating amigo's digital identity involved combining Pixelmatters' UX and UI development with amigo's branding efforts, particularly the brand’s tone, communication style, and structure.
The product’s look and feel was crafted through thoughtful design choices, reflecting amigo's unique brand and ensuring that each digital interaction captured its essence and vision.
— Leveraging amigo’s branding to seamlessly bring to life an on-brand look & feel.
Collaborative blueprint for innovation
The collaboration with amigo was marked by cooperation and consistent communication. Pixelmatters’ approach was dynamic, with a constantly updated roadmap that allowed alignment with amigo's vision and prompt adjustments to the changing market conditions.
Focusing on the user experience, intuitive end-to-end flows were crafted, simplifying navigation and interaction. Leveraging insights from competitor benchmarking, strategies were refined to boost usability, streamlining complex processes to create a more efficient user journey.
— Helping define end-to-end flows for an intuitive user experience.
Subscription flows for a digital-first experience
In a landscape of established practices, Pixelmatters aimed to innovate amigo's subscription flows, creating a digital-first platform that allows for easy plan visualization and management. This will help reduce the friction associated with paperwork while also providing clear transparency around the users’ subscriptions, add-ons, and payments.
— amigo guides the user in every step of the digital experience.
Shaping the Mobile App experience
The amigo Mobile App is at the centre of the customer engagement strategy, positioned to enrich the user experience beyond what's possible on the website. It's the primary gateway for users to access, manage, and control their accounts with unparalleled ease and efficiency.
Designed with a sharp focus on user needs, the app has an intuitive interface for navigating through its features. From seamless plan adjustments and hassle-free billing to convenient mobile swaps and roaming options, it ensures every interaction is smooth, empowering customers with full autonomy over their service management.
— Guaranteeing a user-friendly navigation on information-heavy features like Billing.
Crafting a cohesive Design System
Two distinct design systems were crafted: for the Website and the Mobile App. Both were designed with a focus on consistency, scalability, and robustness, ensuring they evolve seamlessly alongside amigo's growth while upholding the brand's integrity.
Having two separate Design Systems streamlined the development process, catering specifically to the needs of the Web and Mobile teams. This strategy minimized potential friction and misalignment and guaranteed a smoother Development handoff.
— Components from both the Website and Mobile App blending seamlessly into a unified identity.
Bridging Design and Development
The collaboration between Pixelmatters' Design team and amigo's Development team was crucial for the project. Regular involvement in sprint reviews and daily meetings allowed them both to be aligned throughout the development process, supported by tools like Zeplin for an efficient handoff.
Design QA sessions helped align the best delivery possible and ensure a consistent vision for the project.
The result
A powerful digital ecosystem was crafted for amigo, featuring a user-friendly Website and a versatile Mobile App allowing expenditure control, flexible plan changes, and an easy payment and billing system.
From the intuitive web interface to the Mobile App, these digital solutions have enabled amigo to offer a seamless and autonomous user journey, marking their debut as a strong player in the telecom sector.
Summing it up
With Pixelmatters’ help, amigo has entered the digital telecom market strongly, championing simplicity, transparency, and flexibility.
